Recession proof your brand with a Holistic Brand Identity!

We’ve all seen the shift in mission driven brands. (Cue the stats of the Global study below)

It’s safe to say that ignoring consumer data is akin to sailing without a compass — adventurous but, let’s face it, a bit reckless.

Smart brands want to associate themselves with a strong purpose. And having a Holistic Brand Identity is a one way to uncover and showcase yours.

But that’s not all. Emotional loyalty is the strongest bond one can have with their ideal clients.

It’s the glue stronger than any discount or deal could ever be.

Even if it means driving 20 miles extra to get our hands on overprices coffee that smells like freshly baked cookies and tastes like chocolate cake. You know why?

Because we as people long to belong. We want the brands we buy from to have similar values to ours.

That coffee shop? It’s not just a place; it’s an extension of our community, a holder of our values, much like the brands we choose to embrace.

Don’t believe me? Look at your group of friends, or your circle of people.

How did you started hanging out?

Most of us will say ” we have common interests,” “we went to the same school”, “we just get each other”, “we like to gossip”…jk 🙈.

All of those are signs of your subconscious mind attracting you to your folks. Guess what??? Your brain subconsciously makes you like brands that align with your deeper values. Many of us don’t even pay too much attention to this.

Science and Holistic Brand Identity.

In Psychology this is called “the sense of belonging” based on a motivational human need to maintain interpersonal relationships and positive social bonds, and as such, it becomes significant for our overall development and well-being.

And let’s not get too academic here, but imagine your brain and heart doing a little dance every time you find a brand that just gets you. That’s brand affinity in action, folks — all backed by science, and maybe a dash of magic.

And so, the same applies to your ideal clients. Your values are what attracts them to you! But nowadays slapping 3 emotionless words doesn’t touch people’s hearts. Then what does?

A coherent and Holistic Brand Identity.

What’s a Holistic Brand Identity?

These are the foundational elements of your Brand. Your values are at the base. Think of the words that become your North star. And guide all of your business decisions and help you stay on track.

They come before the visuals. If you’ve ever worked with a designer then you’ve been asked to provide them with your vision, mission, manifesto, values etc…

And if you ever wondered why they needed, it’s because those help them understand you better. This way, they can create a design for you that represents your brand.

Now imagine what happens when you just frantically write a few words of what you think your brand should be and give it to the designer. Not much of a result, since you didn’t know what you were doing or put much effort into it.

Why Holistic?

Because my method is rooted in the internal factors of your Brands’ DNA which many overlook.

Think of a Holistic Brand Identity this way…

Why you need a Holistic brand Identity?

The #1 Problem I see across the board is inconsistent and, in some cases, confusing Brand message across all networks. In the digital world many businesses struggle to convey the message of their brand.

And I’ve worked with B2B, B2C, and D2C. From SaaS to Service providers, Coaches and E-commerce. And the result?

Ideal clients scratching their heads. Such inconsistencies lead to potential clients not giving your brand the light of day. They are busy and wouldn’t try to dig deeper.

But here’s the kicker all of my clients were …

But they also…

Your World With a holistic Brand Identity.

Now imagine having clarity on your message that it’s rooted in uncovering the DNA of your brand. A world where you’ve got 0 confusion or uncertainty about your Brand’s message. Which in turn forges a deep and bona fide connection with your ideal clients.

A world in which you inspire your ideal client to work with you.

Imagine a place where any team member or external partner can consult at any point when it comes to your Brand. Everything from values to differentiators, to tone & voice, to USP.

That’s what a Holistic Brand Identity does.

And that’s not all. Having a copywriter uncover the gems for you not only gets you words, but you also get intentional and compelling words that speak the language of your ideal client.

Does it get any better than that?

What’s in a holistic Brand Identity?

Think of all these elements as your Brands foundation. They make you stand out and provide an emotional experience to your customers or clients.

So, is your Brand’s Identity the driving force in your decision-making?

I know it’s an uncomfortable question. But being real with yourself shows a level of maturity. And that’s the only way to stay competitive in the ever-changing market. Because open-minded people, like you, adopt and adapt in order to evolve.

Compelling word for your desired results.

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Want messages that reflect you mission, inspire trust and meaningful connections?

Here is how I can support you..

1. Don’t know where to start? Unpack Your Troubles with me, book a 1:1 Pick My Brain Session.

2. Recession Proofing Your Brand with a Holistic Brand Identity: Lay the foundation for a consistent and powerful messaging.

3. Want to Set your Brand up for Success? Check out my Complete Brand Communication Strategy.

4. Pick the level of support you need: Explore my Brand Strategy, Human–Cenric Copywriting and Conversion Optimization, Coaching| Research Services.

Do you have a Holistic Brand identity? If so, what do you love about it? Let me know in the comments!