Compelling Words That Drive Results
Hey Virtuemaker!
I’m Darina, the strategist behind CopyVirtue.
I use a holistic approach to optimize your copy so you get the most out of your investment.
For visionary founders, conscious leaders, and passionate solopreneurs, this means more than words—it’s your impact, amplified.
Copy that doesn’t just sound good—it works for you.
Think bona fide brand stories, rooted in your values.
Your message deserves to connect and inspire.
Brand Strategist & Conversion Copywriter
Let’s amplify your message, communicate your values, and engage your audience with heart and intention.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
I Speak Client Fluently😉
As a Copywriter, my job is to speak the language of your ideal clients.
They want to connect with you on a personal level. So, I write well-researched copy that speaks directly to their hearts and minds.
I learn everything about your Brand.
I investigate the heck out of your Ideal Client.
I align your message with what they want to hear.
This way you get:
And I do that by…
Making it so simple, your prospects get what you do in 3 seconds.
Unearthing creative solutions known (and sometimes unknown😉) to humankind
Connecting the dots so your message makes the cash register Ka-ching!
Highlighting the deeper emotional benefits of your solution or product, so your ideal client can picture themselves solving their problem using your solution.
Getting loyal, raving fans? It’s a process.🙃
Things I’ve been called..
FYI that’s Gelato up there.
You and I both know there is a huge difference.
Want a Copywriter who knows what works?
Need a Big Picture-Thinker who is:
🤔 quick on her feet
🪶 sums up the meat
🙋♀️ asks the right questions &
🔬 uncovers $ worthy stories?
Or maybe you’re looking for someone who can craft intentional copy which leaves nothing to chance? Hello, wireframes! The celestial matchmaker that bridges design and copy—joined in perfect harmony.
Looking for someone to nail the message that moves the needle maybe? Having a deep understanding of human behavior and psychology sure helps.
If you answer HECK YEAHHH to any of the above, then this is the sign you’ve been waiting for.
It’s me. You’re looking for me.
How I Started?
Words as a Force for Good
After 11 years of teaching English, I felt stuck. I was no longer looking forward to what used to light me up—helping kids learn. I wanted something new and challenging.
Then the pandemic hit, and I lost 75% of my income. It was a wake-up call. That’s when I took a digital marketing course. And I discovered copywriting —a superpower that could either deceive or uplift.
Having faced hurtful words in my life, I wanted to use this tool for good. I wanted to write honest and meaningful messages.
I dove deep into learning about copywriting and psychology. By 2021, I was tired of seeing fake promises in the industry, so I started CopyVirtue. My goal was to help virtuemakers share their true value.
Now, I help innovators find their message and connect with their audience in a way that truly matters, so their words can make a real impact.
Curious about my journey?
Influenced by Marketers, Copywriters, & Thinkers.
From foundational principles to fresh perspectives, these legendary copywriters, advertisers and thinkers, have shaped my journey toward crafting messages with integrity.
Old School
Gary Halbert
Eugene Schwartz
David Ogilvy
Claude C. Hopkins
Daniel Kahneman
Gary Bencivenga
Robert Collier
New school
Seth Godin
Marty Neumeier
Bernadette Jiva
Marie Folio
Alex Cattoni
Bob Bly
Robert Cialdini
Joanna Wiebe
David Robson
Simon Sinek
Michelle PW
Alan Sharpe
Flint McGlaughlin
Noam Chomsky
Learning from these industry icons enables me to craft copy that’s both timeless and fresh. Helping you connect with your audience in a way that feels both familiar and revolutionary.
Passionate Copywriter & Brand Strategist with a Global Perspective
My globe-trotting vibes help me create messages that click with everyone, from locals to global fans!
Traveling, Exploring & Experiencing the world – 23 years, 3 continents, 1051 places and counting. Each adventure opens my mind to new cultures, stories, and perspectives—lessons I bring into my work
Social Equality – the sooner we realize we are all the same, the more chance we’ve got to live in harmony. Equality isn’t just an idea; it’s how I approach life and my work, ensuring every voice is heard.
Preserving the Magnificent Nature – There is NO planet B. Just as I believe in protecting our planet, I strive to create lasting, sustainable value through my copywriting.
Learning – forges neurons in my brain and it literally makes me feel young (er)🙃. Staying curious fuels my creativity and helps me bring fresh ideas to my clients.
My passions fuel not just my life but also my copywriting approach! Just like I’m all about saving the planet and championing equality. I help my clients whip up messages that truly reflect their values. And spread good vibes everywhere!
My Trinity Of Purpose & Impact
vision
To create a world where all marketing material is honest and customer-focused.
A place where businesses truly understand people.
Addressing their real needs with sincere and meaningful solutions.
WHY
Leading a Holistic Way Of Life
As a Copywriter I use my skills to highlight the values of viable solutions like yours. Leveraging words that drive results and build sustainable, recession-proof brands.
Which in turn make our world a better place for us and generations to come.
Together, we create meaningful, lasting change that benefits us all.
mission
To use words for good and help virtuemakers:
Find clarity
Connect deeply with their folks
Communicate their value effectively
Together, we’re redefining (online) communication to be empathetic, transparent, and human-centered.
By replacing confusing messages with genuine copy that connects hearts, minds, and purpose.
Worked In..
B2B
SaaS
Hospitality
B2C
SaaS
E-commerce
Food and beverage
Coaching
D2C
E-commerce
Hospitality
Health and wellness
Coaching
From All Over The World
I Love What I Do
I always get butterflies in my belly when I find the right words.
As if I’m assembling pieces of a puzzle.
And once I find the right pieces I feel like a kid in a candy store.
“ Copy is not written, Copy is assembled”
– Eugene Swartz
But the real honor is having clients tell me how much they like my copy and the results they got.
“I loved her first draft and asked that she not change a word”
Darina has been very helpful with writing the copy for my Flash Funnels course. I loved her first draft and asked that she not change a word of what was compiled.
Her process was also very easy to follow as she sent me questions and with the information that I provided she did research on my niche and clients and was even so nice as to assist me with Google Analytics.
I would really recommend her services to anyone that has a need for professional and fast copywriting.
Chantelle Venter
Web Designer
“Guides you back to your core business and values”
I loved her fresh approach to the concept of ” NOT fear-based marketing” and was lucky to have Darina for an online consult.
In a very short time, she could reflect in a way a skilled (career) coach would respond.
That’s one of her secret power talents, so you get that as an extra bonus to guide you back to your core business and values.
Martin (Ating) Rumahlaiselan
Recruiter | Career coach
Ready to get words your people actually understand?
