Product Description & Website Copy -

Welcome changemaker

Below you can explore the Copy Makeover (home page + product description) I did for Apivita (B Corp).

I came up with the postioning to have a clear direction of what needs to be communicated.

Then, I rewrote the product description with the positioning in mind. Giving it a life of its own.

Positioning: Gentle Face wash for sensitive skin.

Product Description Makeover

From this ⬇️

To this➡️

“Guides you back to your core business and values”

I loved her fresh approach to the concept of ” NOT fear-based marketing” and was lucky to have Darina for an online consult.

In a very short time, she could reflect in a way a skilled (career) coach would respond.

That’s one of her secret power talents, so you get that as an extra bonus to guide you back to your core business and values.

Martin (Ating) Rumahlaiselan

Recruiter | Career coach

“I got a lot of clarity“

I was feeling stuck with the copy for my website and frustrated with myself.

But I got a lot of clarity when I answered Darina’s questionnaire, and during our call.

Also, she sent me really helpful suggestions for the copy of my home page, which I adapted slightly and used on the new website.

Julia Scales

Freelance Copywriter & Translator (EN > DE)

“I loved her first draft and asked that she not change a word”

Darina has been very helpful with writing the copy for my Flash Funnels course. I loved her first draft and asked that she not change a word of what was compiled.

Her process was also very easy to follow as she sent me questions and with the information that I provided she did research on my niche and clients and was even so nice as to assist me with Google Analytics.

I would really recommend her services to anyone that has a need for professional and fast copywriting.

Chantelle Venter

Web Designer