Holistic Brand Message, Identity & Strategy

Communicate properly & Get What You want in 6 weeks.

Want to Set Your Brand Up for Success?

Together we’ll Build a rock-solid recession-proof foundation.

How much potential business are you missing out on because your ideal client doesn’t ‘get it’?

Are you struggling to land on a piece of message that moves the needle?

Or maybe you know you need a brand but don’t know where to start…

Unlock your brand's full potential with our Holistic Brand Message Identity & Strategy service. Building a rock-solid, recession-proof foundation from WHY to WOW. Copy Virtue

Visionary Founders

Conscious Business Leaders

 Passionate Solopreneurs

Ignite your brand's potential with our Holistic Brand Message Identity & Strategy service. Empower your identity, uncover profound messages, and transform your customer experience. Copy Virtue

It’s time your prospect saw your true value.

If you’re just looking for surface-level changes, this is NOT for you.

But if you’re ready for a deep dive into defining your identity, your message, and ultimately, your customer experience, then stick around!

I focus extensively on both your brand and its ideal clients to craft compelling messages that strike a chord and make an impact. While uncovering your values and staying true to them every step of the way.

Don’t just take a swing at your brand; hit a home run every time!

With My Holistic Approach I challenge, support and give you a gentle kick in the behind if needed.

My goal is to help you get uncomfortable so together we can unearth your brand’s soul, align it with your ideal clients, and communicate it in a way that delivers results.

Holistic Brand Message Identity & Strategy

This is more than just copywriting. This is a complete brand strategy solution based on soul work.

What’s In It For You?

Have you been scratching your head, wondering how to turn your brand’s messaging from ‘meh‘ to ‘magnificent‘, while using words that feel ‘right‘?

My holistic approach came about to help people like you. I’ve spent 3 years cracking the code and I’m here to share the blueprint with you.

Imagine having a bona fide brand guide that defines not only your voice and tone but digs deeper into the psyche of your ideal client.

That’s the level of depth we’re talking about here. And it’s not just any old brand strategy; it’s YOUR complete guide. The north star that lights up yours, your team’s and any external partner’s path.

Your brand identity is the foundation you built everything on.

It’s your voice, your processes, your unique story, and the positive impact you want to make in the world.

What Does the Process Look Like?

Let’s break down the value, shall we?

Holistic Brand DNA Identity -Your Brand’s Brain, Soul, & Heart.

A strategic, long-term investment that sets your brand apart and aligns its internal and external manifestations.

Embark on a journey with our 'DWY' service, shaping your brand's essence—its Brain, Soul, & Heart. A serene seascape at sunrise signifies new beginnings and clarity, reflecting the foundational nature of building a brand's core elements. Copy Virtue

Gain Clarity on Your Messaging

Forge a deep & Bona-fide connection.

Inspire your ideal client to work with you.

Get clear & concise Brand identity across ALL channels.

You’ll Get:
Positioning, Manifesto, X-factor.
  • Unique Selling Points
  • Brand Tone & Voice
  • Brand Archetype
  • Differentiations
  • Big Dream
  • Backstory
  • Mission
  • Tagline
  • Values
  • Vision
  • WHY

FBI Intel on Your Ideal Client

Aka Copy Vault

Truly understand your ideal Client

Improve your message and resonate with them emotionally.

Win their hearts

You’ll get:
  • Ideal Client Avatar 
  • FAQ
  • Unique selling points 
  • Brand Offer
  • Internal Factors of Your Ideal clients
  • Deeper Psychographics
  • Objections
  • Cost of inaction
  • VoC *Voice of Customer
  • How they consume info
  • Common myths
  • 5 common actions they’re taking that aren’t working
  • Deeper Emotional Benefits
  • Job-to-be- done
Unlock insights with our 'FBI Intel on Your Ideal Client' service. A magnifying glass revealing deep understanding—needs, fears, motivations. Truly connect with your ideal client. Copy Virtue

Knowing your client’s favorite color is fun. Knowing their deepest desires -Priceless.

Market Research

Comprehensive Report To Stay Ahead Of Your Game.

Elevate your business with our Market Research service. A dynamic visual symbolizing staying ahead, delivering stellar experiences, and safeguarding your success. Copy Virtue

Deliver Stellar Experiences

Safeguard Your Success

Plan for Smart Growth

Create Solutions They Crave

What you get:

Comprehensive Report

Think of it as an integral part of your strategy. Knowing what others are doing allows you to choose your path wisely. Not to copy them, but to uncover opportunities for growth that you can dominate.

Much of the info in this detailed document offers insights, analysis, and recommendations.

It provides an in-depth view of the market, audience, and competition, often including charts, data, and actionable strategies.

Grand Slam Offer Creation

Aka Boost Your Offer or Solution Perceived Value

Elevate your offerings with our 'Gram Slam Offer Creation' service. A visually captivating masterpiece symbolizing increased perceived value and strategic offer design. Copy Virtue

Demystify the value of your offer

Increase its perceived value

Stack up on bonuses that your ideal client values most.

attract attention. compel action. boost your sales.

what Other say about me

“I loved her first draft and asked that she not change a word”

Darina has been very helpful with writing the copy for my Flash Funnels course. I loved her first draft and asked that she not change a word of what was compiled.

Her process was also very easy to follow as she sent me questions and with the information that I provided she did research on my niche and clients and was even so nice as to assist me with Google Analytics.

I would really recommend her services to anyone that has a need for professional and fast copywriting.

Chantelle Venter 

Web Designer

“Feel confident to reach my target audience“

Before my brainstorming session with Darina, I was feeling quite confused about explaining my business and identifying my target audience.

However, after talking to her, everything became much clearer. Darina helped me gain a better understanding of my business and how to communicate its value effectively. Now, I feel more confident and equipped to reach my target audience.

Serena Martino

Consultant, Executive & Leadership Coach

Your Investment

For this comprehensive, done with you in mind, a once-in-a-lifetime chance to (re)define your brand, the investment starts at just…

€ 6,976

*€ 6,779 if bundled.

Before you spill your coffee, think about it. How much is it worth to you to finally have a cohesive, compelling brand that not only draws in your ideal client but keeps them coming back for more?

Priceless, right?

Plus, it’s way less than what some agencies charge….

Brand Identity Packages: Agencies might charge anywhere from $30,000 to $250,000.

Brand Strategy and Positioning: Pricing can range from $6,000 to $19,000.

And you end up signing a contract and having little to no say in what goes into your brand’s identity.

But my approach is different I believe it’s a team effort. That’s why we sit and pour our hearts out. And we make sure your brand actually sounds and feels like… well ….you.

Questions You Might Be Asking

  1. Is this some formulaic fluff?

    Heck no. Your story is one-of-a-kind, and your strategy will be too.

  2. When’s the payoff?

    My clients often see more engaged and happier customers within a few weeks.
    One of them send me this:
    “Darina, you’re a genius! 2 weeks ago, I spoke to someone at a trade show and talked about the benefits my offer has. Today, I signed him for 5K retainer.”

  3. Am I investing in something that lasts?

    100%. This isn’t a quick fix; it’s your brand’s new north star.

  4. Do you take on multiple projects at the same time?

    No. I only work with 1 client at a time. Because I believe your brand deserves my full attention.

  5.  I’m still in the early stages of my startup. Is having a brand really a priority right now?

    Absolutely.
    Building a strong brand foundation early can provide clarity, consistency, and direction, helping you attract the right audience from the beginning.

    I craft the words you need to guide your visuals and then I merry both aspects into a branding strategy….
    …. aka the process of putting it out in the world and letting it shine.

  6. How can my business’s ethical values be effectively communicated to my audience?

    We’ll work together to uncover your core values and translate them into compelling narratives that resonate with conscious consumers.

  7. Can you help me showcase my impact-driven initiatives and social responsibility efforts?

     Absolutely. We’ll highlight your initiatives, creating stories that inspire and engage your audience, amplifying your positive impact.

  8. How can crafting a brand story really impact my startup’s success?

    Your brand story is your unique narrative that helps you connect emotionally with your audience.
    It sets you apart, attracts investors, and creates a memorable impression.

  9. What’s the connection between conscious communication and attracting like-minded customers?

    Communicating your ethical values helps you attract customers who share your beliefs, leading to stronger connections, loyalty, and sustainable growth.

  10. How can crafting a personal brand elevate my solopreneur journey?

    Your personal brand showcases your expertise and personality, helping you stand out, attract your ideal clients, and command higher rates.

  11. How does bona-fide brand communication impact my credibility and income potential?

    Soulful communication builds trust and connection, leading to higher credibility and the ability to command better rates for your services.

Here’s a break down of my process

Week 1
Unraveling Your Brand’s DNA

We Have 💗 2 💗 to clarify your brands voice for long-term, love-at-first-read attraction. (4x60mins)

*DWY

Week 2
Getting to Know Your People

I go undercover and dig up FBI Intel on your Ideal client.

*DFY

Week 3
Learning Your
Market

Then it’s market research show time. The goal? To uncover opportunities for growth.

*DFY

Week 4
Creating Grand-Slam Offer

We craft a Gram slam offer. (2x60mins)

*DWY

Week 5
Getting Words
That Work

I craft your guide & we review your brand strategy and messaging (1x60min)

*DWY

Week 6
Iterate & Celebrate

We patch up any loose ends and go over a final review (2 rounds of revision)

*DWY

But Wait, It Gets Better…

4 Exclusive Bonuses for Ongoing Support

VIP Decoder Session

worth 150

We uncover Your Superpowers. What can you do that others only dream of?

Those can make you stand out in the market and boost your self-esteem.

Strategy Blueprint

worth $500

A condensed version of your Market Research focusing on strategic directions. It outlines key findings and proposes actionable steps for product development, messaging, or market positioning.

Stories to Boost your (Business/ Personal) Brand

worth $279

I uncover your golden nuggets that align with your brand. So, you get stories worth sharing on social, your website, blog etc.… 💙

5 additional 1-on-1 strategy sessions

worth $ 395

One-on-one meetings to fine-tune your brand’s messaging even further.

We’ll discuss research findings and brainstorm strategies in a more personalized setting. You can use those sessions whenever you want.

Why am I throwing in this on-going support for free?

Because I want you to succeed even after I submit my work.

A Brand Strategy Isn’t a Checklist —it’s the soul of your brand.

Craft it with care, and it’ll resonate for decades to come.

With my Holistic Approach you get a road map for an unstoppable journey!

To Get Started book A Clarity Session

1
Pick A Slot

We cover every detail.

Check the details about my Clarity Session

2
Answer the Questions

This is probably the place to overshare. The more info I have the better I can guide you into solving your problem.

3
Send
Payment

The fee will be credited toward your project cost when we move forward.


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